MIND & METRIC MEDIA01 - PERFORMANCE MEDIA
Yes, like the chocolate you might have every day and get addicted to - also like Marketing Mix Modeling, the North Star of marketing science. That's not a coincidence. That's the whole point.
Mind & Metric Media builds and runs paid media systems for businesses that are done guessing.
01
Award-Winning Advertising Gun
02
10+ years across FMCG and Digital Marketing - Carlsberg, Nestlé, Coca-Cola, AA New Zealand and WPP
03
Your reliable friend in Auckland who's always just a text away.
02 - THE PROBLEM
Why most paid media spending doesn't get measured the way it should
Most ad spend has never been tested to confirm it's driving new customers - not just intercepting ones who were already going to buy.
Optimising channels in isolation often makes the overall system perform worse.
Following platform "best practice" is a reliable path to average results.
A lot of people believe AI can now automate their way to results.
That's because they haven't seen a chimpanzee with a machine gun.
AI itself isn't aware of its real-world consequences.
The tool is only as good as the judgment behind it.
What treating media budget like an investment looks like
GOOGL IPO AUGUST 2004 - JULY 2026
$10,000
invested in Google IPO, August 2004
$1,688,000
value in July 2026 - a return of 16,780%
Nobody asked their broker "did the trade run?" They asked "did it return?"
The only question that matters: why should your media budget be held to a lower standard?
GOOGL at ~$359/share, July 2026. Split-adjusted from $85 IPO price. Past performance does not predict future returns.