MIND & METRIC MEDIA02 - SERVICES
Two channels. One system. One question.
Search and programmatic control the majority of measurable performance spend. They're also where most budgets are most consistently misallocated - not through negligence, but because both channels are designed to make optimisation look like strategy.
Search Engine Marketing
SEM - GOOGLE & BING
Paid search across Google and Bing. Strategy through to execution.
- Incrementality testing: establishing what search is actually driving versus what it's claiming credit for
- Bid architecture that doesn't defer to platform black boxes
- Cross-engine management with unified attribution, not parallel reports
- Campaign structures built for signal efficiency, not dashboard aesthetics
Who this is for: Businesses spending $5,000–$100,000+ per month on paid search who have a suspicion the numbers are too good.
Consultation & Audit
INDEPENDENT REVIEW
A second opinion on what's already running, before you commit to more.
- Full-funnel audit across search and programmatic accounts, agencies, and platforms
- Measurement and attribution review - what's actually being tracked versus what's being reported
- Wasted spend identification across campaigns, keywords, and placements
- A written brief with prioritised recommendations, whether or not you engage further
Who this is for: Businesses running paid media in-house or with another agency who want an outside read before the next budget cycle.
How it works
ENGAGEMENT MODEL
Retainer or project.