MIND & METRIC MEDIA02 — SERVICES
One question. Two ways in.
Paid search is where most measurable performance budgets live, and where they're most consistently misallocated. Not through negligence, but because the platforms are designed to make optimisation look like strategy.
Mind & Metric Media manages the media end to end, or audits what's already running. Both engagements start with the same question: what is this spend actually driving?
Switch it off.
Watch what happens.
Every account has a level of demand that arrives with or without paid media. Platforms count those conversions too, then call the total performance. The gap between the cost they report and the cost after that baseline is where every engagement here begins.
Choose the volume you're planning for
Monthly spend
$24,000
Conversions
710
CPA as reported
$33.80
CPA after baseline
$45.29
Illustrative — a demand curve with a baseline, the shape most accounts have
Search Engine Marketing
SEM — GOOGLE & BING
Paid search across Google and Bing. Strategy through to execution.
What platforms claim
What's actually incremental
Illustrative — incrementality testing establishes the real number for your account.
— Incrementality testing: establishing what search is actually driving versus what it's claiming credit for
— Bid architecture that doesn't defer to platform black boxes
— Cross-engine management with unified attribution, not parallel reports
— Campaign structures built for signal efficiency, not dashboard aesthetics
$5k–$100k+
per month on paid search
Who this is for: businesses with a suspicion the numbers are too good.
Consultation & Audit
INDEPENDENT REVIEW
A second opinion on what's already running, before you commit to more.
An independent look inside the accounts. Nothing gets changed.
Written findings, prioritised by impact, in plain numbers.
Yours to make. The brief stands either way.
— Full-funnel coverage: search and programmatic accounts, agencies, and platforms
— Measurement and attribution — what's actually being tracked versus what's being reported
— Wasted spend across campaigns, keywords, and placements
Who this is for: Businesses running paid media in-house or with another agency who want an outside read before the next budget cycle.
How it works
Audit projects, or managed media scoped to the measurement question: typically six to twelve months, long enough for incrementality tests to read true. All reporting in plain numbers, with no proprietary dashboards designed to obscure the answer.
Questions worth asking any agency
What is incrementality testing?
Incrementality testing measures whether advertising drives sales that would not have happened anyway. It compares outcomes with and without ad exposure, using geo holdouts, spend pauses, or controlled experiments, so a business can see what its media budget actually adds rather than what platforms claim credit for.
What does the independent audit include?
A full review of paid search and programmatic accounts: measurement and attribution, and wasted spend across campaigns, keywords, and placements. It's delivered as a written brief with prioritised recommendations, and it stands on its own whether or not the engagement continues.
What budgets does Mind & Metric Media work with?
Typically businesses spending $5,000 to $100,000+ per month on paid media. Smaller budgets are considered where the measurement question is worth answering.
How long before results can be judged?
Paid search moves within weeks, but proving what spend actually adds takes a full test cycle. Managed engagements typically run six to twelve months, long enough for decisions to be made on evidence rather than anecdotes.