MIND & METRIC MEDIA04 — TWO CENTS
Two Cents
Walker's two cents on paid media: measurement, automation, and what actually moves numbers. Short, specific, and occasionally uncomfortable.
NO. 001
The Chimpanzee With a Machine Gun
Every ad platform now sells automation as strategy. The pitch is partly true. That is exactly what makes it dangerous. On AI, ad spend, and why judgment is still the scarcest asset in paid media.
