MIND & METRIC MEDIA04 — FINDINGS
Findings
Notes from the working end of paid media — measurement, automation, and what actually moves numbers. Written the way audit findings are written: short, specific, and willing to say the uncomfortable part.
FINDING 001
The Chimpanzee With a Machine Gun
Every ad platform now sells automation as strategy. The pitch is partly true. That is exactly what makes it dangerous. On AI, ad spend, and why judgment is still the scarcest asset in paid media.
